A few weeks later I was looking for a present for my little cousin. The book “Die Schnecke” (“The Snail”) seemed like the perfect choice. We read it together, sitting on the ground and admiring the illustrations. I guess that a passion for science communication has always been a big part of my love for science.
Thanks to my supervisors and my University I have been able to develop this passion into an official part of my job. My last post-doc position included a day per week dedicated to outreach, funded by my Faculty. In 2012 I became the University’s first Research and Science Communication Fellow. Now my time is split between plant cell biology and science communication, with a bit of teaching sprinkled on top.
The split is not mathematically accurate and I do not work exactly 2.5 days per week on each. Rather, things come in phases. March is extremely busy with the Oxfordshire Science Festival, and our Brookes Science Bazaar of which I am now the lead organiser. Last year Dr Niall Munro, a lecturer in American Literature, and I developed a training programme for early career science and humanities researchers. With input from a science journalist and poet, our participants paired up to explore interdisciplinary ‘Visions of the Future’, and presented their work on a theatre stage.
I always have several smaller, long-term projects running on the side, such as our DNA gel electrophoresis loan kit scheme or our partnership with the Oxford Academy. Between busy periods I focus on research and restrict my activities to ‘one-offs’ like SciBar or Science Showoff, and social media. I also run internal and external training sessions for researchers and mentor students and scientists who want to dip their toe into science communication.
Sometimes people ask me if I prefer science or science communication. I reply that both have their upsides and downsides. I love the excitement of coming up with hypotheses and designing experiments to test them. But in science, progress tends to be slow. Plants need to grow. Experiments need to be repeated or suddenly stop working for no obvious reasons. This can be very frustrating. When I put hard work and long hours into science communication projects, I know that I will (usually!) get a good outcome. Without exception, all of my projects have been extremely rewarding. I often joke that outreach keeps me sane because it is a positive balance to the constant stream of failures and rejections in science. Sometimes however things happen too fast or sudden and I need to react quickly, for example when two kids are starting to fight in our workshop or volunteers drop out at the last minute.
Juggling research, science communication and teaching is difficult, but not unique to my position. Like many other early career researchers, I am still learning how to squeeze productive bursts into an increasingly fragmented work day. Being able to say ‘no’ is as much an important skill as knowing how to perform a scientific method, and I am getting better at it. I also try to regularly pause and assess – in all areas of my job - whether I am working too much in the ‘urgent, but not important’ quadrant, and not enough in the ‘important, but not urgent’ one.
So how do you get started with outreach? My main advice would be to start small. Engage in existing initiatives: Become a STEM Ambassador, volunteer at your local Science Festival, the British Science Festival or the Big Bang Fair. Try out different communication channels (hands-on activities, comedy gigs, science songs or blog posts, just to name a few!), locations (university, pub, theatre, museum, city centre…) and audiences (children or adults). But at the same time, be realistic about your time and your resources. Always keep in mind your audience and what you want to achieve. Read up on evaluation. Collaborate with others. Volunteer as a research group to run a stall at an event. Write an article with a fellow PhD student, or find like-minded people on Twitter. Work as a team to bounce ideas around and split tasks between you. Once you have tested the water, don’t be afraid to think bigger - who knows where it might lead!
National Co-ordinating Centre for Public Engagement - How to do it.
So you want to do a science communication project?